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Solopreneurship is the ultimate chess game. And it’s not for everyone. As a business owner, you’re in charge of the success or failure of your venture. You make the decisions on client acquisition, marketing, finances, and what your company values you. That’s a lot to consider.
When you’re a solopreneur, you’re in charge of everything. You figure out your personal brand and how to market it to your target audience. You’ll write the deliverables after you choose your niche and you’ll find all your clients. Then, you’ll send your invoices, which is my least favorite part.
But solopreneurship has some serious advantages.
Profits are Yours
When you’re the only person working, you’re the only person you’re paying out. After you pay your bills, the profit is yours. There’s something so incredibly wonderful about landing a big client and then knowing that you’ll be the one seeing that money.
When you’re working for a company, there’s some mysticism around wages.
You don’t know exactly what the company makes and if they can afford to pay you more. As a solopreneur, you’re in charge of what you pay yourself, and what you invest. At a traditional company, they may invest more on automations or things to help other departments. When you’re a solopreneur, you can choose to use that money as you want.
Fun to Problem Solve
I call solopreneurship a chess game, because you’re always problem solving or trying to look two moves ahead. I love this, because it keeps me dialed in and motivated. Have you ever just tuned out at a traditional job? They denied you a raise or told you you can’t take a day off. And then you’re just not that into it anymore.
Not with solopreneurship. You’re in the driver’s seat so you’re a lot more engaged. It’s invigorating to watch your vision come to life and know it was all you. Soloprenuers experiment with new ideas to see what happens. They tweak their marketing approach or client acquisition and figure out what works. Or, they see a change in the market and they pivot.
Freedom
Solopreneurship means total freedom. You don’t have to check in with someone before you do something. Want to take a week off? Go for it. Don’t want
to work with a client? Just let them know. Never want to write about maternity again? You don’t have to.
As a solopreneur, the business is all about you and what makes you happy. You need to take into account the market, but you really get to do whatever you want whenever you want. When’s the last time you worked for a company that had your sole interest in mind?
Instant Gratification
When you're a business owner, you can think of an idea and begin to execute it the next day. This is completely different from a traditional company where you have to consult with different shareholders, managers, and your peers to implement a change. Have you ever had a great idea that was lost in the red tape of a giant company? Not with soloprenuership.
Summary
As a solopreneur, you’re the person for everything. It can be a bit overwhelming at first, but it helps to have a system with automations in place. Once you get used to the tasks, there’s a lot to love. You never have to check in with a boss again, and you can decide to go in whatever direction you want with your company.
You get all the profits with your decision, and you don’t have to explain anything to anyone. Plus there’s instant gratification when you decide to do something and carry it out instead of going to 10 different stakeholders to pitch your idea.
Is solopreneur a lot of work? Sometimes. But my mental health is so much better when I’m the one steering my own ship.
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